Lead strategist

TIAA-CREF

Led the Strategy engagment to develop and understanding of the needs of TIAA-CREF members in regards to banking.

Career Achievement

Researched, Planned, Designed a banking experience

Brief (Banking)

Develop an understanding of the needs of TIAA-CREF members in regards to banking. Plan out the launch of the bank services to coincide with member needs.

Deliverable

Developed User Journeys based on personas we created. This led to the development of a multi-phased roadmap .

Brief (Investor Portal)

Create a new look and feel which is both contemporary and sophisticated, create an engaging and personalized experience for participants.

The goal was to evolve the design direction since the online brand was in transition.