adidas
Strategy & Experience Design
Led the strategic redesign of the adidas homepage. Created a flexible framework in which multiple agencies and country managers could leverage across the globe.
Business Challenge
Create a flexible framework which allows adidas to showcase each of their brand properties together.
Enable adidas to maintain and leverage content from multiple external agencies and country brand managers.
Create a stylish and simple visual language so not to hinder the create work of the external agencies.
Approach
Solution
