Isobar
The Transformative Creative Agency
Career Highlights
Led the Experience Design practice at ISOBAR (Boston), leading high-impact digital innovation for top-tier clients such as Fidelity Investments, Boston Celtics, TD Bank and adidas.
Projects
Global People Strategist
Redesigned the international HR application. Provided usability feedback, wireframes and creative direction for the project.
TIAA-CREF
Led the redesign program to assist TIAA-CREF in updating their members secure investor site experience. As well as led the strategy engagement to launch the TIAA Bank.
Fidelity
Led the design program for the next generation “NetBenefits” program. Guided the client and design team through visioning workshops to create the new interface for Fidelity’s benefits program.
Gameshow Network
Redesigned Game Show Network (GSN) to incorporate its TV heritage and leverage the casual gamer market which the network was looking to grow.
Assisted GSN in defining the active participant market and created a holistic experience, which engages user at each brand touch point.
ADIDAS
Led the strategic effort to redesign the adidas homepage. The redesign exceeded client expectation and won two webby awards
Clients
Throughout the last 15 years, I have been fortunate to collaborate with an array of remarkable global brands.
