strategy | Product Design
adidas
To be the best sports company in the world adidas focuses entirely on authentic sports brands as they connect and engage with their consumers
Principal, User Experience Strategy
Led the strategic effort to redesign the adidas homepage. Created a flexible framework in which multiple agencies and country managers could leverage across the globe.
Brief
Redesign the adidas homepage to allow the greatest flexibility for the company to maintain and leverage outside agencies.
Deliverable
