STrategy | Branding | Product Design

gameshow network

Game Show Network is the leader in game show entertainment across multimedia, which presents original and classic game programming and skill-based competitive entertainment.

Principal, User Experience Strategist

Redesigned Game Show Network (GSN) to incorporate its TV heritage and leverage the casual gamer market which the network was looking to grow.

Brief

Define the active participant market and create a holistic experience, which engages user at each brand touch point.

In addition to the redesign we were tasked to update the Network’s logo which would be used across all channels.

Discovery

Conducted internal Ideation workshop with stakeholders.

Conducted Usability Study ( web experience)

Participants

55 – 60
middle income

Goal

Explore ideas for a deeper engagement with the GSN audience